Tuesday, December 1, 2009

Value Brands

Value is quickly becoming a codeword for cheap and totally destroying the meaning of the word value. Two years ago the word was quality, and everything was the best, supreme, highest quality in whatever section of the world, coastline, river, valley they were in.

Today the word is value, for obvious reasons. Everyone wants to spend less money, they WANT the cheaper wine. It's ok to say it. CHEAP! Let's all say it together like a bunch of little yellow canaries. That reminds me of one of my favorite jokes that was told to me by the one and only Sophie Eustis.

So now, every "Value" brand wants to get people talking about them, get reviews, get bloggers interested in promoting their brands for them. It is exactly what I would do if I had one of those brands as my client. As a blogger, I have been getting a flood of these wines. I received a bottle of Martini & Rossi Asti and Rose for review on this blog.

If you are unfamiliar with this brand, you probably had the brand's vermouth in your last martini. They make a lot of "Value" sparkling wine from Italy, most of it from Asti in the Piedmont region. These two sparkling wines were sugartastic, as one would expect of a sparkling Moscato d'Asti. What these wines did not have was anything else. Really it was Coca Cola with jolly rancher flavoring instead of cola syrup. For someone looking to get drunk, this wine will get you there. However you will have to drink the entire bottle because there is more sugar than alcohol in the wine and you will also have to deal with the headache in the morning...
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