Tuesday, July 28, 2009

ViniPortugal and the European Wine Blogging Conference

On the eve of flying out to the U.S. Wine Blogging Conference in Santa Rosa, I attended an event at Aldea, a restaurant at 17th Street between 5th and 6th Avenues, hosted by ViniPortugal. The event was specifically for wine bloggers to come and taste Portuguese wines. They got most of the right people there, and the event was well done. The food was delicious, my favorite being an excellent duck and rice dish. I fully expect there to be a review at StrumErika.com of all of the dishes that were served.

This event was also hosted by CataVino. Ryan and Gabriella Opaz have teamed up with ViniPortugal to bring wine bloggers to the forefront of the minds of wineries and regional wine programs. Really is bloggers are not part of the program by now, then some people need to wake up. Ryan and Gabriella are the organizers of the European Wine Blogging Conference, taking place in Lisbon in October (Full disclosure: this blog post puts me in the drawing to be sponsored by ViniPortugal to attend that event. Winners are announced on September 1st).

This past weekend was my first Wine Blogging Conference, so I do not really know what to expect. My assumption was that this will be wine blogging boot camp, with suggestions of how to be a better blogger, a better wine taster, a better… whatever. It was a lot of fun, I met a lot of great people, and I confirmed a lot of what I thought about the wine industries view of bloggers.

Going back to ViniPortugal, what I liked most about the event at Aldea was that there were a reasonable number of wines. Too often regional wine campaigns are forced into showing a slew of wines to please their winery members. The politics involved are understandable and exhausting. This event showed only fifteen wines, which allowed me to browse them easily, taste all of them, and even go back to the ones I liked most. The format was very informal: There were four or five tables, each with about two to four wines, and a food that was suggested to pair well with the wine. In most cases I think they got the pairing right.

My favorite wine of the evening was the Esporão Red 2006 from Herdade do Esporão. The wine is a blend of Aragonês, Trincadeira, Cabernet Sauvignon, and Alicante Bouschet. Of all of those grapes I have seen two before, so this is a learning experience for me. The wine comes from the region of Alentejo, which is a DOC (Denominação de Origem Controlada). Alentejo is in southern Portugal and is within the larger wine region of Alentejano. This wine for me was silky and sexy. There was a rich freshness to the blackberries and blueberries that streamed out of this wine. Very yummy!

I look forward to trying more Portuguese wines as well as learning more about the regions. I think Portugal has a lot of potential to grow in the United States. The wine is good, the region has been making wine for a long time, and there is not an abundance of commercial promotion in the U.S. Really one of the only aspects that might hold them back are the wine region names and the names of the grapes. We English speakers are lazy and mainly interested in things we can pronounce. Merlot, Cabernet, Chardonnay. Much easier to get our lips around than Trincadeira.

For more information on Portuguese wines, visit them at http://www.viniportugal.pt/. For more on the European Bloggers' Conference, visit http://winebloggersconference.org/europe/.

Comments (9)

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You bet there will be! Should be getting to it tonight.
You confirmed what you thought about the wine industry's view of bloggers? That sounds like a blog post in itself....
1 reply · active 818 weeks ago
how right you are! in the works...
First off, it was great to have met you Rob, and I really look forward to future chats over a glass of vinho (portuguese word for wine). And of course,Portuguese vinho in Lisbon would be ideal ;-) To your point, "Really one of the only aspects that might hold them back are the wine region names and the names of the grapes. We English speakers are lazy and mainly interested in things we can pronounce", I would suggest otherwise. I think we view Americans as slow to the take with foreign names, yet grapes like Alvarino, Tempranillo and Garnacha have flowed "beautifully" from many an American wine lover's lips regarding Spanish grapes; and let's not get into French regions and grapes. I truly don't think it is an impossible task, but we need more opportunities like the NYC tasting to garner excitement, and potentially, further their availability in the States.
1 reply · active 818 weeks ago
Thanks for the comment Gabriella! I am going to have to respectfully disagree in regards to the typical American wine drinker's wine grape pronunciation habbits. As beautiful as the sounds might be, they are not as asked for (nor will be in my opinion) as Merlot, Malbec, and Cabernet, for the simple reason that these grapes are easier to prounounce. I would certainly not claim that it is impossible, there is certainly a Spanish language shift happening in the US. However, it has a long way to go and a lot of education to occur.
winesleuth's avatar

winesleuth · 817 weeks ago

Hi Rob,

Great to hear you're giving Portuguese wines a chance. As you said, they have been making wine for centuries and really do deserve a second look. Tired of France, Spain and Italy? Give Portugal a chance, you will be pleasantly surprised at the diversity and quality. Living and working in the wine trade in London has really opened my eyes to all the great stuff coming from Portugal, there is a lot more then just Mateus and rustic reds coming from there. And don't be intimidated by the names, they're really not that hard to pronounce!
2 replies · active 817 weeks ago
Hi Denise,

Thanks for posting, but would you mind going into a little more detail about why you left the above comment? It seems to have less to do with anything I wrote above than with you promoting Portuguese wines on my blog. Do you work for Portugal? If you would like to reply by e-mailing me instead of posting here, I will understand. My e-mail can be found under the "About Me" section.
Hey Rob, Denise is a London based blogger who previously worked for Oddbins, but who has now moved on to bigger and better projects. She is not affiliated with any regional government, nor does she support any one style of wine. She is also a close friend who is extremely active in both the food and wine blogging world, and who just so happens to adore Portuguese wine. And as a result of her passion, fingers crossed that she'll join us in Lisbon this fall :-)
thank you for the post
all the best

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