Friday, May 15, 2009

Today is my last day at Wines of Chile

I have a new job!

I know this may come as a shock to many people, but today is my last day working at RFBinder Partners. They have been very good to me and have really allowed me to cut my teeth in the wine world. For the experience and the education, I am extremely thankful.

For RFBinder I have been working on their Wines of Chile business for the last 3 years. RFBinder also works with Wines of Germany and has done work for Wines of Israel as well.

While working for Wines of Chile I have been able to meet with winemakers, travel, and meet great people in the wine industry. I can say without fear of contradiction that I am well versed in what Chile has to offer. There are wines coming out of Chile that are absolutely delicious and I know that RFBinder will continue to do a great job representing them.

I will save where I am moving to for another blog announcement. What I can tell you is that I will be doing work for another well-known region that also makes delicious wine.

For now I have a question for the blogging ethical world: Is it ok for me to write about Chile?

I have always held the position on my blog that I will not write about any wine or region that is a current client of mine. I would like this blog to be a collection of my thoughts about the wine world and the wines I have tasted and I want to avoid all semblance of partisanship towards any particular region. I feel that if I work for the region or the winery it could be seen as promotion rather than discussion if I were to post an article reviewing them.

But here I come into a dilemma that I am unsure how to proceed through. There are wineries in Chile that I think are making amazing wines that people should hear about. I also am well aware of wineries that I believe are not making superior products. In the future, if I were to write about the wineries that I think deserve to be highlighted, would you (my readers) consider me to be a credible source?

I would love to hear what you have to say. Please leave a comment below.

And keep an eye out for my announcement regarding my new position!

Comments (28)

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You've gained an enormous amount of information and you are obligated to share this knowledge. Obligated by the long history if human instinct. As long as you are providing information and are transparent, I don't see a problem. Disclosure will not weaken your message.
Carry on.
the ethical problem comes when you have something to GAIN by skewing your opinion (e.g. good reviews promote more free samples, etc.). seeing as you personally wouldn't really benefit anymore from positive reviews of chile, it looks like you're in the clear. besides, if you get different jobs down the road with different firms that represent other regions, eventually you'll have to only write about slovenia and turkmenistan because there would be no wine regions left!
I would say go for it and disclose your relationship with your previous employer. You know what you know and offering it in context will be helpful to some.
I agree with Bradley. I also think it would be very difficult to write about wine without ever writing about the Chilean wines you've tasted, the places you've visited, etc..since it was such a big part of your life for 3 years. I actually think the fact that you worked representing Chilean wines but no longer work for RF Binder makes you an even more credible source. You've been on the inside, but now having nothing to lose (for the most part) by being completely honest about your opinions. Congrats on the new job!
Beyond a shadow of a doubt, I think you have a duty to discuss wines that you have intimate knowledge of. While I understand the ethical conflict you have while working with WoC, now that you no longer do so, you should share your knowledge with the world.
-Matt
Since you don't represent Wines of Chile anymore, I think you would be doing your readership a diservice by not sharing your vast knowledge of Chilean wines. You should disclose your past relationship with Wines of Chile and state that this is your opinion only.

I look forward to reading your reviews.
1 reply · active 828 weeks ago
Just be transparent, bro. The rest will sort itself out, I think.

Cheers!
1 reply · active 828 weeks ago
I say go ahead and tell us about great wines! You don't stand to benefit since Chile is no longer your client. I would love to get your insight into the wines
1 reply · active 828 weeks ago
No ethical problem at all. We want to benefit from what you've learned about Chilean wines.
Best of luck! Looking forward to what you will cook up with Spain!
1 reply · active 828 weeks ago
I'm with WineDude...just be honest. I'm getting exhausted by the discussions on ethics, bro....talk from the heart and to hell with the rest of it. Congrats!!
1 reply · active 828 weeks ago
Good luck in the new post. As a wine biz colleague said to me many years ago when I swtiched gigs, good plants deserve to be repotted; ditto people. With respect to Chile wines, as long as you are open and honest, who could fault you. Your palate is your palate, your experience is your experience, but to NOT share those based on a previous relationship would be wrong. Indeed, your experience with Chilean wines -- and with the market they are intended to reach -- arguably makes you even more of an expert than Dr. Jay Miller.
1 reply · active 828 weeks ago
You have the right to write what you want. Particularly because you worked for Wines of Chile, and not a particular winery or collection of wineries, you are not going off the ethical path by writing about these wines.

I for one, WANT to know about the great wines you've tasted! Chile, Turkmenistan, Georgia, wherever. Yes, you worked for the PR firm that repped them but who cares. You know a lot more about these wines than we do as the average consumer, and you can educate us. It is nice that you disclose that you used to work for Binder, and could only be a benefit if you state that when writing about Chile, but since you no longer work there - GO FOR IT!

As to the point about writing about wines you don't like, I am torn on this issue. There has been a lot of dicussion about it, and it's hard. On the one hand, I frankly don't want to waste my time writing about crap. If i taste something that i really don't like, I don't think about it. I don't take notes, and I probably won't taste more than 3 sips.

On the other hand, helping wineaux steer clear of these pitfalls can endear you to drinkers everywhere. Explaining WHY you don't like a wine is helpful, because it can help us differentiate between your personal preferences and just a poorly made, or potentially flawed wine.
do it!
Congratulations, Rob! Of course you should write about Chilean wines. You've definitely tasted more of them than the average wine freak, and I expect you to direct us to the good ones :)

I'm looking forward to your post about your new position.
For those interested, I just posted one of my first winery reviews for Chilean wines since leaving WOC.

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