Everyone has to have their say

I have been reading wine blogs for what I consider to be a very short time, but there is something that has occurred to me that I think is well worth remembering: Everyone gets to have their say.


Yesterday, I read a blog post by Steve Heimoff. Steve is one of my favorite bloggers to read. His position as a journalist for the Wine Enthusiast gives him access to wine and information that many wine bloggers (or at least the ones blogging for their own fame and fortune) dream about. He called me out on his blog for mistaking his feelings towards bloggers (rightfully so), and is very much an advocate for thoughtful discussion on the Internet.

Steve writes:

In their eagerness to topple the old order the bloggers sometimes
over-react, sensing blood in the water and moving in for the kill. But reactions
should be judicious; the punishment should fit the crime.

After reading the full blog post (which I would suggest), I think the issue Steve is bringing up is not that the articles now streaming the Internet's twitter, flickr, LinkedIn, Facebook, etc. byways are unjustified. There are just so many of them and there seems to be no end to the number of people chiming in on the subject.

To fill in my readers that do not know what is going on, there has been a particularly intense round of navel gazing happening on wine blogs in the past month, due to the issues surrounding Robert Parker at the Wine Advocate. Then there was an intense round of anti-navel gazing. Now there are people who are just fed up with the whole idea of a navel, but I digress.

I think what some bloggers do not realize is that just because 3,000,000 other people have written about a subject, taken it to their cellar, beaten it to death, performed a mighty two footed jump on its lifeless body, does not mean that one more blogger will not take it into their mind to give the corpse one more go round with the paddle.

This is the blogosphere, where there are no rules (yet), no editor, no grammar, no spellcheck, and certainly no end to the number of times a subject can be written about. Everyone gets to have their say and there is nothing anyone can do to stop them.

But that is what makes the blogosphere so powerful! It is a wine marketer's dream to be able to have all 700+ wine blogs (or any blogs!) all writing about their client all at the same time. But there is no way to ask all 700+ people to do that. That is not the way it works. At best you will have a handful of people writing about a wine within a month. And that's only if you have done your research, made relationships with the bloggers, and understood what it is they write about and why.

This works for all subjects, not just wine. If we could get everyone to agree to write on a deadline, then we could move on to the next subject without a problem. However, bloggers all read each other's blogs (or so I have found), which means that a blogger might read a story about the ethics issue 700+ times in four weeks. It is understandable that one would get tired of reading about the issue, but such is the nature of the beast (blogging that is).

My suggestion: stop worrying about it. People will get it out of their system, just give it time. Go back to doing whatever type of blogging you were doing before these shenanigans started. The 700+ people reading your blog will appreciate it.

On a completely different note, I want to take this opportunity to congratulate my girlfriend Leah on graduating from medical school. Leave her a comment on here blog here: Pets, Posts and Other Medical Mysteries

A question of points

William Tish (known as Tish), at www.wineforall.com, made a comment on one of my recent posts. The post was about my experience at Total Wine and Tish had a question about what I found more influential, cards that list the number of points that the wine received or the personal notes that were written by the staff.

I started replying to the thread and before I knew it I had a whole blog post written. So instead of just posting it as a comment I thought I would post is as an article and let others see it and respond as they see fit.

Tish’s comment was:

Are you for real about the points? Why do numbers impress you? And if one rating comes from WS and another from RP and another from IWC, doesn't that make you wonder what they ratings they did NOT post were? I have been to Total Wines in several states, and have always been WAY more impressed with the hand-written shelf talkers that consciously avoid ratings.

And now the response:

Hey Tish, thanks for the comment!

I think that's because you have a strong bias against ratings to begin with. I agree that it made me think about what the other publications gave the wines that had ratings tags, or why there weren't ratings on every wine. But they were names I trusted. Perhaps it is the special position I have in the industry, but if Michael Schachner at WE rates a wine or Josh Raynolds from the IWC I have a higher chance of buying that wine because I have tasted wines they have rated and I have agreed with their ratings (for the most part).

And do not get confused between trusting and being impressed. I am not impressed about which wines are rated what, it is simply a matter of trust. I trust wines that have the names of WS, WE, W&S, IWC, WA associated with them. And why shouldn’t I? That is why these publications exist! However, I trust my own taste buds MUCH more!

Which brings me to the point about the staff at the store. I don't know them, and I do know that the main goal of the storeowner and staff is to sell wine. Sure they have the incentive to recommend a good wine so that I come back for another recommendation, but because I have not tasted with them I do not know if I should trust their recommendation.

It would be much different if I visited Total Wine regularly and got to know the staff and taste with them during their free in-store tastings, but since it was a one time visit (and maybe again in the future if I get back there) I trust names I know.

At the end of the day, I did not buy a single wine that I knew was highly rated unless I had already tasted it. I purchased wines from producers I had little experience with or regions that I had not tasted as thoroughly as I had others. I completely ignored the signs left by the staff and made my own choices on whatever criteria my brain came up with that day. I might have been buying with a few articles that I had read in mind, or perhaps a wine by the glass I had at a wine bar that someone had recommended that I found enjoyable. But I still found it comforting to know that there were wines that were rated there.

Everyone is crazy on Argentina

It really is incredible how the everyday drinker latches onto a grape. In the US, Merlot had a good run (with plenty still on the shelves) and gave way to Pinot Noir after Sideways knocked over a few bottles. Now the grape of the moment: Malbec!

Even though I think this is a fad that will one day be replaced by another fad (although it may stick around… when are people going to leave White Zinfandel and Chardonnay?), there is one major difference: Malbec from Argentina is damn tasty.

There is a lot of wine flooding in from Argentina these days. In fact, Argentina is now the fourth largest importer of wine into the US, behind Italy, Australia, and France. However, more than half of that wine is bulk wine.

What is bulk wine? Let’s think about how wine in brought into the U.S. for a moment. When shipping overseas, most producers put their wines on very large tankers. They have to bottle the wines, put the appropriate labels on them (do not get me started on labeling laws), put them in boxes, and then deliver them to the appropriate port where a ship will take the wines on board and drop them off in a port in the U.S. where customs the opens the boxes and looks to make sure all importing laws are being upheld.

Have you ever lifted a box of wine? It is heavy, which adds cost in the shipping. Well, what if you decide to simply put all the wine into large plastic containers and bottle the wine wherever you decide to send it. That would save money on shipping and you can bring more wine in at the same time. The problem is that the wines almost never have the interest and the life that a bottled wine has. You can find bulk wine from every country, especially right now when producers are doing everything they can to keep prices down.

But, I digress. We are talking about the good stuff here and there is not much better than the Bodegas Salentein Reserve Malbec 2006 from the Uco Valley in Mendoza, Argentina. This wine was very good, with a beautiful deep velvety purple color. There was a very nice vibrant freshness in the wine when I stuck my nose in the glass, accented by ripe red fruits. The vibrancy continued in my mouth where I found some cherry, black raspberry and cranberry flavors. Towards the end of the finish there was some nice spicy richness to it.

I looked up what the experts said, and I found that Jay Miller at the Wine Advocate gave this wine an 89. Finally, a wine I can post on the 89 project! Michael Schachner at the Wine Enthusiast gave this wine a 90. Wine Spectator gave this wine a 75. I was confused because I did not think the wine publications posted anything that was given less than an 85. When I saw the notes it looked like the Wine Spectator received a few bad bottles when they were doing their review. A real shame, because I think this is a great wine. On wine-searcher.com I found this wine between $17 and $22.

Recommendations from all sources

When it comes down to it, the best recommendation comes from the person next to you when you are in the wine shop. That is how I came to purchase a bottle of Valduero Crianza 2003 from Ribera del Duero in Spain.

I went into my local wine shop and asked for them to show me a good bottle of wine for a decent price. The guy in the shop, In Vino Veritas handed me this wine and it had a tag on it that noted that the Wine Advocate had rated this wine 92. The sales person really seemed to think this wine was a good one and so I took it. There was little else to recommend the wine over any of the others.

When I got home I went to check out the wine on the other major reviewing sites and I could not find it. I went to the International Wine Cellar, Wine Spectator, Wine Enthusiast, and Wine & Spirits and I could not find this wine listed. Surely, if one of them had rated the wine as highly as a 92, it must be at least listed in the other publications, right?

Nope. I even took a look at Valduero website and the most recent wine listed is the 1999 Crianza. To be fair, I did find some other vintages of this wine listed and rated, but not with any consistency. However, this leads to the question of was the wine tasted and just not good enough to be rated? Is it possible that one reviewer rated a wine in the 90’s and another did not think it worth even a lowly 85 (usually the lowest a wine can be rated while still having its rating published).

It really shocks me how hard it is to find information about this wine. And this is not the first wine I have tried to look up with such poor results. It seems that even the simplest of ideas, that the winery’s website should be up-to-date with the most recent vintages of the wines (an activity that would at most take a half hour once a year), are simply too much for some of these businesses. With the blogosphere growing at such a rapid pace, and wine blogging becoming a part of this movement, company websites have become an important resource for those that cannot travel around the world to discuss the product with the business/winery.

I popped open the bottled and drank to the health of the clerk. It was an ok wine, I think perhaps a little past its prime. It definitely did not age gracefully. Perhaps when the wine was young, it could have been interesting, but at the moment I tasted it there was little left. The main component was a bit of vanilla and prunes. There was some fruit up front, but I found it to be choked off by new oak flavors.

When all was said and done, I can only blame the staff member at the wine store for the recommendation. Yes there was a 92-point recommendation from the Wine Advocate, but it turned out I didn’t like the wine all that much. There could have been other factors why this wine ended up in my hands. It is possible they had not tasted the wine, or had not tasted it lately. It’s possible that it was a wine they wanted to unload and I was the sap that walked through the door.

The moral of the story? Find a retailer you trust and visit them often. Let them get to know you and your tastes. The stronger the relationship, the better wines that they will steer you towards.

And wineries, please update your websites. It is the simplest thing and will help you greatly in your goal of promoting your wines.